Natracare launches Project #BeKind with a mission to drive change for the good of our bodies and the planet

A campaign to educate and inspire consumers to adopt a greener, organic and more sustainable lifestyle

Natracare, creator of the only global compostable disposable period products, is proud to announce Project #BeKind – a habit-improving pledge campaign focused on educating and inspiring consumers to choose 100% organic, chemical-free, plastic-free and biodegradable products. The campaign is part of the brand’s mission to drive change for the good of our bodies and the planet, through a commitment to composting, recycling and reducing our overall carbon use.

Project #BeKind kicks off on 9 May, coinciding with International Composting Week, with a focus on the Planet.  Individuals can join the campaign at https://www.natracare.com/be-kind/, taking a pledge be kind to their body and to the planet, by change their habits around recycling, composting, and making plastic-free purchases for a minimum of 30 days. They can also get tips on how to get started with composting. Those who take the pledge will be automatically entered for a chance to win Natracare’s exclusive #BeKind Starter Kit, featuring its products as well as organic, natural and sustainable products from like-minded brands.

Natracare offers certified organic and biobased products that fit every kind of body, and the company continues to strive toward building a better world, hence in 2019, it became the first period care product brand to join 1% for the Planet (in which companies gives one percent of their total sales (not just profits) to environmental organisations around the world every year).

According to the Environmental Working Group, the average woman uses 12 products and puts 168 chemicals on her body daily.      Additionally, in the United States alone, approximately 12 billion pads and 7 billion tampons are discarded each year. While many of these products end up in a landfill producing climate damaging methane, others clog sewers and contribute to the staggering amount of plastics in our oceans.

As the first company in the world to provide plastic-free, certified organic cotton tampons and totally chlorine-free period pads and panty liners, Natracare has been campaigning for eco-friendly period alternatives for more than 30 years. It is the creator of the only compostable period products in the world* and offers products that fit every kind of body.

Susie Hewson

Natracare Founder, Susie Hewson, comments: “If we want our habitats to be able to sustain nature’s diversity, it’s time to do something about this. Our goal with Project #BeKind is to encourage consumers to take action now. We all must make it a priority to choose wisely. What we consume and what we use on our bodies matters and can make a significant difference for our wellbeing and our planet.”

Project #BeKind will unfold in three phases during 2023, with the goal of involving consumers in improving their daily habits and personal care choices.

Phase One: U.K. Events & Partnerships:

  • Garden Donations: At its headquarters in Bristol, Natracare is rallying its own award-winning wildlife garden by adding a hotbin to compost garden and kitchen waste as well as compostable period products. After 30 to 90 days, it will use the rich compost made from its recycled waste to grow a range of fruits and vegetables that will be donated to local food banks.
  • Composting Hotbins: Natracare will also be partnering with several UK-wide charities supporting communities to farm, garden and grow together, to place more hot bins at selected sites around the U.K. to expand their composting footprint.
  • Natracare will engage influencers across the U.K., U.S. and Canada to continue sharing and educating around the importance and benefits of composting.

Phase Two: Natracare’s Project #BeKind will continue in conjunction with International Self-Care Day on 24 July with a focus on the body, including a digital #BeKind Series to encourage consumer conversations around this topic led by social media influencers, and consumers will be able to download a #BeKind 30-Day Self-Care Challenge, including different sustainable ideas and activities to tick off each day.

Phase Three: On 13 November Natracare will champion World Kindness Day to keep the momentum going around self-care and kindness for our bodies and the planet. Through the company’s 1% for the Planet commitment it will select three organisations across the U.K. and U.S. as recipients of its 2023 and 2024 1% for the Planet commitments.