EARTH sustainable eyewear officially stocked by Feel Good Contacts

The online retailer providing discount contact lenses, glasses and eyecare products for customers in Europe, Feel Good Contacts, has announced that they will be the exclusive and official stockist of eco-friendly glasses by new eyewear brand EARTH.

Available online at Feel Good Contacts only, EARTH’s debut collection arrives as the online retailer’s most extensive range of sustainable glasses to date. The brand is entirely dedicated to providing affordable sustainability through its range of glasses frames, offering 29 models made from only recycled acetate derived from post-consumer waste or innovative biodegradable plant-based plastic.

Launched on the 2nd March 2023 via the Feel Good Contacts website on, EARTH promotes an ethos of affordable sustainability. Following the belief that saving the planet shouldn’t cost the Earth, the debut range will be priced starting at £25. Leveraging its association with Feel Good Contacts, customers can enjoy an introductory offer of 20% off retail price on all EARTH products until 31st March 2023.

“We are very excited to see all of the hype around sustainable eyewear build into something tangible, like a realistic eco-friendly glasses option that customers can hold in their hands and potentially wear for years to come,” says Nimesh Shah, Marketing Manager at Feel Good Contacts“Thanks to innovations in material science, we are delighted to be able to play a role in making sustainable eyewear choices accessible, affordable and, very importantly, desirable.”

By adding EARTH to its existing roster of sustainable glasses frame options, including designs from Superdry and Polaroid, Feel Good Contacts is building on a commitment to create a more sustainable landscape in consumer eyewear. To continue to demonstrate its commitment, Feel Good Contacts is making plans to expand its portfolio of sustainable glasses brands and products in the coming months.

“The selection of sustainable frames available today is getting wider, which is encouraging to see. We are so thrilled to contribute to real change in the industry by stocking sustainable options for our customers in the UK and Ireland,” says Wut Win, Dispensing Optician at Feel Good Contacts. “EARTH is a brand that we are particularly proud to be associated with; the materials are environmentally responsible and the products truly are premium.”