Cogo partners with ING to bring carbon footprint tracking pilot to 350,000 Dutch customers

New ‘Footprint Insight’ feature helps customers to make climate-conscious choices in their everyday spending  

 ING customers will now be able to see the carbon footprint of their spending in the ING app and on My ING. The pilot of this new feature is being offered by ING in partnership with carbon management specialists Cogo.  

The new Footprint Insight feature is available to 350,000 ING customers who already use the bank’s Insight function, which groups their income and expenditure by spending category. Customers can choose to opt into using the new feature, which can be applied across all accounts where they are an account holder or authorised user. 

Footprint Insight (“Voetafdruk Inzicht” in the native Dutch) provides an estimate of the CO2e emissions of a customer’s spending. This is calculated using monthly expenditure per spending category such as ‘groceries’, ‘fixed costs’ and ‘shopping’ and is then multiplied by an emission factor*. Customers will also receive tips on managing their carbon impact via push notification and be able to see how their footprint compares with the Dutch national average. 

Emma Kisby, CEO Europe, Middle East and Africa, Cogo: “We are very pleased to be working with ING to give 350,000 more customers the chance to understand and manage their carbon footprints. In the Netherlands, an average of 13 tons of CO2e are generated per person annually. Banks have a unique opportunity to help their customers match up their spending with their carbon footprint.” 

The launch of this feature follows Cogo’s collaboration with ING’s innovation accelerator, as one of this year’s ING Labs Brussels cohort of start-ups, announced in April 2022.  

 A greener future for all 

The pilot of the Footprint Insight feature will focus on understanding how customers experience the new function, with a view to improving the feature in response to customer feedback.  

The partnership with ING is the latest success for Cogo’s financial services partnership model, which has brought carbon management expertise to banking customers across the UK, Europe, and APAC. Cogo is now on track to achieve its ambition of having over three million customers using carbon footprint management features by the end of 2022.