Pure Planet and bp launch new digital carbon- information services for householders and motorists

Today 100% renewable energy supplier Pure Planet and bp are launching a new digital service that allows households and drivers of petrol, diesel and electric cars to accurately see the financial cost and the emissions of their personal energy use.

The new service is free to all Pure Planet Members on their app from today and gives users unrivalled insights into their energy consumption, ways to reduce energy use and save money.

For the first time, Members will be able to link their home energy tariff and their electric vehicle (EV), giving real-time cost per mile data, cost per charge and CO2 emission savings compared with a petrol or diesel car. Non-EV drivers will be able to see potential savings from switching to an electric vehicle.

The service comes as new research from Pure Planet shows a strong desire from UK households to help the UK reach the Government’s Net Zero target.

The Pure Planet People and Power report found three quarters of UK adults (75%) want to reduce their environmental impact but nearly a quarter (24%) don’t know how. This new digital app-based service is intended to help change that.*

From today, Members can access features powered by bp that enable them to:

  • Understand and access personalised insights into energy consumption, cost and carbon emissions associated with their home and related to mobility in one place
  • Discover life with an EV by comparing the fuel costs and CO2 emissions of their current vehicle with a suitable EV
  • Connect their EV to their Pure Planet’s app and understand their total cost of charging,home and away, along with remaining battery charge and miles remaining.

Members will also benefit from personalised suggestions to reduce their personal carbon footprint, such as using EV, solar, batteries and smart heating, as well as carbon offsetting services, to help them reduce their costs and reduce or offset CO2 emissions from their energy use. A video showing the new features in action can be found below:


A series of new features are planned over the coming months, exclusively enabling Pure Planet Members to better understand where their energy comes from and how it is used across their home. Forthcoming features will enable Members to:

  • Optimise their home energy consumption and use energy management solutions to maximise savings
  • Model how smart energy solutions can reduce their costs and CO2 emissions associated with their energy use, helping them to play their part in the UK’s energy transition and Net Zero by 2050 target.

Andrew Ralston, Pure Planet co-founder and CEO, said:

“As a leading renewable energy supplier, we’re excited to be launching a suite of ground- breaking services to enable carbon-lowering for our Members today. This new tech, which we’ve built in partnership with bp, will help people cut their energy bills at home and on the move, reduce the CO2 emissions from their energy use and ultimately help to get to net zero.

“Pure Planet has already saved its members more than one and a half million tonnes of CO2 since its launch. This new service will supercharge the speed at which we reach our next million by helping people manage their energy better by giving them all the information they need to reduce their emissions.”

Felipe Arbelaez, bp’s senior vice president for Zero Carbon Energy, said:

“Equipping home energy users and drivers with the understanding and tools to act on their energy costs and emissions will help us all support the UK’s transition to net zero. This new digital service can help members better understand their energy world in a personalised way and take their own first steps towards energy solutions that can help improve their lives and reduce their environmental profile.”



*Stats taken from the Pure Planet People and Power Report, published here: